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Dealerwerks

Every strategy should have a Process

We use a proven business process based on enterprise best practices and agile technology to ensure your marketing strategy is efficient and effective.

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Our Process

Focused on moving vins not pushing various services.

• We are not a cookie box solution provider.
• All dealerships will have over lap and similar needs and targets but we will use our iterative process to provide a tailored solution for your dealership.

Discovery process
Step 1

Discover

We work closely with you to understand your needs and goals, focus on your every day operations to understand what makes your business tick.

Generally speaking, most car dealerships will have similar needs and targets. But we still sit down and go through an interview like process with you and your team to see what else we can do to help. We also spend time with you answering your questions and provide suggestions and recommendations. We aren't like those cookie cutter box solutions that shove you into a template and expect you to follow it.

Once our audit is complete, we provide you with a comprehensive plan and depending on what we discover, possible modifications.

Included in this phase

  • Questions and Answers
  • Recommendations
  • Strategy
Build process
Step 2

Iterate

Using what we discovered in the discovery phase, we will provide you a plan that we can iterate over until we have a working plan that you are satisfied with.

We really do focus on each of our clients. It does cost more to do so, but we feel it is the way to do business.

This process can seem like a lot of time is spent planning but think of it like a primer coat, if you didn't get that right the rest of the paint job is waste of time.

Included in this phase

  • More Questions
  • More Answers
  • Revised Strategy
Deliver process
Step 3

Deliver

We put the plan into action. We will keep you up to date on what has been done.

Even during this phase, we will keep iterating over what we are doing until the project is complete.

Depending on what the goal of the project is, you need to understand that SEO, advertising, marketing strategy or even a website is not a one-time thing. These are more like oil changes – you need to maintain them regularly.

Included in this phase

  • Deliverables
  • Iterations
  • Updates
Pure Performance
Digital Ad Campaigns

The Big 4 that you need to be considering for your next ad campaign.

Meta (Facebook)

Most used car dealerships need to be advertising to this segment.

Instagram

Instagram has an interesting income level many people over look.

YouTube

The TV ads of yesterday year, today.

Google

Google ads drive traffic to your site, do you have a site that keeps that traffic?

Our Process

We follow a structured approach to ensure your dealership's social media presence is effective and engaging.

Step One

Marketing & Advertising Strategy

While working with you and your dealership, we craft a data-driven roadmap that defines our target audiences, key messages, and a channel mix to maximize reach, foot traffic, leads, and to maximize your ROI.

  • Define target audience segments
  • Channel selection (social, search, vta)
  • Craft content strategy & messaging
  • Budget allocation, platforms, and timelines

Marketing & Advertising Strategy

Launch & Management

Step Two

Launch & Management

We deploy ads across platforms, continuously test creatives and bids, and fine-tune targeting for peak performance.

  • A/B test headlines, visuals, and CTAs
  • Bid and budget adjustments
  • AD and content rotation to keep things fresh
  • Platform monitoring
Step Three

Analysis & Optimization

We track KPIs, interpret insights, and iterate over campaigns to lower cost per acquisition and to boost lead and foot traffic conversions.

  • Conversion and CPA tracking
  • Performance dashboards and reporting
  • Identify top-performing segments
  • Iterate over content and ads

Analysis & Optimization

Big Reach, Big Results

Drive More Leads with Digital Marketing.

Our marketing campaigns are designed to boost your dealership’s visibility and bring in more qualified buyers—online and offline.

Big Reach, Big Results

Expert Support

Get access to knowledgeable marketing staff who understand dealership operations and customer needs.

Fast Onboarding

Quickly scale your marketing team with professionals ready to help you grow and serve more customers.

Secure Operations

Your data and customer information are protected with secure, dealership-focused processes.

Ready to bring a tech team to your sales process?

Reach out and we will get on a call with you.