Automotive Dealership SEO
SEO maintenance is like changing your oil. It has to be done.
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SEO
DealerWerk's SEO Services are a must for your dealership!
You what they say about that mechanic friend down the street! Hire us and don't be that person.
DIY
You can do SEO on your own; the same for a transmission. However, we suggest using a professional.
Routine
SEO is like oil changes, you have to keep up on the routine maintenance,
Budget
SEO is an expenditure that you need to budget for.
| Essential | Advanced | Pro | |
|---|---|---|---|
| Basics | |||
| Claim and optimize your business listings on major search engines and directories. | ✔️ | ✔️ | ✔️ |
| Standardize key business data ( NAP data: name, address, phone number ) across listings. | ✔️ | ✔️ | ✔️ |
| Monitor listings for accuracy and consistency | ✔️ | ✔️ | ✔️ |
| Proactively update listings with any changes | ✔️ | ✔️ | ✔️ |
| Local SEO Management | |||
| Local keyword targeting. | ✔️ | ✔️ | ✔️ |
| On-page SEO adjustments and optimization. * | ✔️ | ✔️ | ✔️ |
| Schema markup adjustments and optimization. * | ✔️ | ✔️ | ✔️ |
| Map pack ranking adjustments and improvements. | ✔️ | ✔️ | ✔️ |
| Location-based content creation. | ✔️ | ✔️ | |
| Local backlink building. | ✔️ | ||
| Managed Reviews | |||
| We monitor the reviews that your dealership actively participates in. | ✔️ | ✔️ | ✔️ |
| We also offer professional replies to reviews, to help build trust with potential customers | ✔️ | ||
| We can add additional platforms depending on your needs. | Ala Carte | ||
| Monthly Reporting | |||
| Generated Reports covering key metrics | ✔️ | ✔️ | ✔️ |
| Ranking reports for local keywords or map pack positions | ✔️ | ✔️ | ✔️ |
| Review volume trend | ✔️ | ✔️ | ✔️ |
| Google Search Console reporting | ✔️ | ✔️ | |
| Google Analytics reporting | ✔️ | ✔️ | |
| Competitor comparison reports | ✔️ | ||
| Dedicated Support | |||
| Support via email | ✔️ | ✔️ | ✔️ |
| Support via phone | ✔️ | ✔️ | |
| In-depth quarterly reviews via Zoom | ✔️ | ||
| Google Business Profile Management | |||
| Google Business Profile (GBP) post management including updates that relate to your Dealership | ✔️ | ✔️ | |
| Image uploads, content updates, and profile optimizations | ✔️ | ✔️ | |
| Website Optimizations | |||
| Optimization of on-page text and images to improve local search visibility | ✔️ | ✔️ | |
| SEO metadata updates to improve click-through-rate | ✔️ | ✔️ | |
| Structured schema markup to help Google understand your content better | ✔️ | ✔️ | |
| Google Search Console setup & monitoring for alerts and performance tracking | ✔️ | ✔️ | |
| Content Marketing | |||
| Unique local SEO content created for your website* | Ala Carte | ||
| Creation of new pages or posts per month | Ala Carte | ||
| Social Media Content Creation | Ala Carte | ||
Frequently Asked Questions (FAQs)
- Claim and Optimize Your Google My Business (GMB) Profile: Claim your profile, ensure your NAP (name, address, phone number) information is accurate and up-to-date, use relevant keywords, and ask your customers for reviews.
- Local SEO & Keywords: Research and identify all the relevant local keywords that naturally lead customers to your website and use them in your content and meta tags.
- Get Listed in Local Directories, Marketplaces and have Related Businesses backlink: Make sure your business NAP (name, address, phone number) information is consistent across directories and marketplaces, advertise in 3rd party marketplaces like BestNextCar or PayHereCars and focus on industry-specific content sites.
- Ask for Online Reviews: Provide excellent service, make it easy for customers to leave reviews, and respond to all reviews professionally.
- Create High-Quality, Local Content: Regularly update your website with informative content relevant to your automotive dealership.
Additional Tips: Ensure your website is mobile-friendly, engage on social media, and build high-quality local backlinks. SEO is ongoing—consistent effort! It's when you stop changing the oil, your engine breaks down.